In its latest ad for Dove chocolate, BBDO encourages us to live a fearless live unencumbered by the sort of worries that so often prevent us from enjoying the daily pleasures of being alive as much as we could or should.
It’s an entry in what we might call the “life in a day” genre, with the subject maturing so quickly that she has no time to double guess her own actions, be they cutting her bangs or participating in a nearby political protest.
That spot was very thoroughly European with a twinge of Wes Anderson.
The copy reads, “Each day is a chance to enjoy life to the fullest and live without regrets. Choose Pleasure.”
Why spend so many hours worrying over minutia and fear of things that might not even happen in the first place when you could be enjoying your very limited time to its fullest?
If only it were so easy. Most Americans can’t even enjoy their own vacations.
Credits
Client: Mars/DOVE® Chocolate
Agency: BBDO New York
Title: Each and Every Day
David Lubars: Chief Creative Officer, BBDO Worldwide
Greg Hahn: Chief Creative Officer, BBDO New York
Susan Golkin: Executive Creative Director
Alessandro Fruscella: Creative Director
Giovanni Settesoldi: Creative Director
David Rolfe: Director of Integrated Production
Amy Wertheimer: Group Executive Producer
Jess Jacklin: Producer
Kirsten Flanik: President, BBDO New York
Susannah Keller: Global Account Director
Annemarie Norris: Group Planning Director
Alaina Crystal: Planning Director
Sean Stogner: Senior Comms Planner
Lisa Piliguian: Senior Account Director
Ashley Gill: Account Director
Aparna Joshi: Account Manager
Bernadette Naughten: Talent Manager
Paul Cisco: Business Manager
The Marketing Arm
Brad Sheehan: Music Licensing
Park Pictures
Vincent Haycock: Director
Dinah Rodriguez: Executive Producer
Jackie Kelman Bisbee: Executive Producer
Alec Sash: Producer
Martin Rhue: Director of Photography
Widescope Productions
Marcos de Fortuny: Producer
Union Editorial
Marco Perez: Editor
Casey Swoyer: Assistant Editor
Lauren Hafner Addison: Producer
Sonic Union
Steve Rosen: Sound Engineer