Paul George of the Pacers isn’t just busy starring in ads for AT&T and Papa John’s — he also does public service announcements.
The BAM Connection, a Brooklyn-based agency founded by Grey alums Rob Baiocco and Maureen Maldari last summer, created this new one for the Ad Council and American Stroke Association starring George, whose mother suffered from a stroke when he was six years old.
Thankfully, she survived to co-star with her son in this pro-bono project (though she remains paralyzed on the left side of her body).
Here he is recalling the incident:
…and here’s the longer piece:
The campaign will also include print, radio, and digital running “in space and time entirely donated by the media.”
Credits:
AD COUNCIL
President and CEO, Lisa Sherman
EVP, Director of Client Services, Priscilla Natkins
SVP, Group Campaign Director, Heidi Arthur
VP, Campaign Director, Anthony Signorelli
Campaign Manager, Bree Riley
Assistant Campaign Manager, Madeline Miller
Assistant Campaign Manager, Alyson Harvey
AGENCY
The Baiocco and Maldari Connection :
Chief Creative Officer, Rob Baiocco
Chief Executive Officer, Maureen Maldari
Creative Director/Art Director, Chris Brunt
Writer: Rob Baiocco/Mag-Helder Thelot
Executive Producer, Aaron Royer
Account Director, Katelyn Lurvey
Assistant Account Executive, Carl Reid
Project Manager, Jazmine Hill
PRODUCTION COMPANY
Strike Anywhere:
Ryan Simon – Executive Producer
Michael Jacobs – Director
Taylor Feltner – Line Producer
EDITORIAL
Whitehouse
Editor: Alejandro Villagran
Senior Producer: Melanie Klein
Assistant Editor: Matt Hartman
POST PRODUCTION
Carbon:
Kieran Walsh – CD/Flame/Designer
Frank Devlin – EP
Joe Scaglione – Flame Assist
Colin Travers – Colorist
SOUND
Hobo Audio
Engineer: Chris Stangroom
Producer: Mary Valentino
MUSIC
Soul Craft