Arnold Worldwide, New Balance Compete to be Most Patriotic

By Ella Riley-Adams 

Conveniently timed for the 4th of July, Arnold Worldwide and New Balance have launched a campaign celebrating the latter’s commitment to the United States. In a four-video series titled, “Our U.S. Factory Workers vs. Their U.S. Factory Workers,” actual NB factory workers compete in a hot-dog eating contest, ping-point match, basketball game, and ice hockey challenge. The pitch is their home factory, and the catch is that they have no opponents.

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According to the parties involved, while 25 percent of New Balance shoes are made or assembled in the U.S., their competitors represent an embarrassing goose egg: NB employs more than 1300 U.S. factory workers, while their competitors employ none.

One-fourth still isn’t a huge amount, but it’s clearly not an exaggeration to say NB wins the game when it comes to patriotism. That makes for a lot of pride, and a lonely hot dog eating contest.

Credits and other videos after the jump

CREDITS LIST:

Chief Creative Officer: Pete Favat

Creative Directors: Mike Howard and Luke Perkins

Art Director: Rachel Wolak

Copywriter: Melanie Simonich

Producer: Jaime Guild

Assistant Producer: Claire Townsend

Business Affairs: Anne Joynt

Planners: Karin Wood and Angus McCoubrey 

Marketing Producers: Todd Sperry, Maggie Smith, Jessica Gaucher

 

Production Company: Element Productions

Production Company Executive Producer: Mark Hankey, Kristen Kearns

Production Company Line Producer: Mike Bowes

Director: Marc Colucci

Cinematographer: Carlos Bermudez

Editorial Company: Element Productions

Editor: Kat Baker

Colorist: Chris Santo

Sound Engineer: Mike Letourneau

Music: Stock Music from License Lab

 

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