American Standard, Carmichael Lynch Want to Celebrate the Great Indoors

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By Erik Oster Comment

American Standard and Carmichael Lynch celebrate the indoors with their latest campaign. The TV spot “Movie Marathons,” directed by Albert Kodagolian, opens with a young woman dressing up as a vintage scream queen, seemingly in preparation for a night out. But it’s soon revealed that she’s “attending” a sci-fi movie marathon with her boyfriend and cat. The spot tries perhaps a little too hard to be cool, but one thing it definitely does well is cash in on people’s love of cats dressed up as stuff. I won’t give it away, but it’s particularly adorable. 

CLIENT:  American Standard

AGENCY

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Writer, Associate Creative Director: Ellie Anderson

Art Director, Associate Creative Director: Michael Rogers

Art Director: Noah Carlstrom

Designer: Andrew Wetzel

Director of Integrated Production: Joe Grundhoefer

Content Producer: Tara DiNicola

Director of Business Affairs: Vicki Oachs

Account Service Team: Maria Reitan

Project Manager: Shannon Gabrick

Senior Project Manager: Jane Williams-Petersen

PRODUCTION

Production Company: Interrogate

Director: Albert Kodagolian

Managing Director/Founder: Jeff Miller

Executive Producer/Partner: George Meeker

Line Producer: Dan Dubiecki

Director of Photography: Adam Frisch

POST PRODUCTION

Edit House: Whitehouse Post London/LA

Editor: John Smith

Assistant Editor: James Dierx and Matt Prouty

VFX House / Online Artist(s): Drive Thru/ Derek Johnson

Telecine: Dave Hussey, Company 3

Audio Mix: Brahmstedt White Noise

Sound Design: Brahmstedt White Noise

Sofya Guterman

MUSIC

“Hula Skirt” from Squeak E. Clean