American Standard and Carmichael Lynch celebrate the indoors with their latest campaign. The TV spot “Movie Marathons,” directed by Albert Kodagolian, opens with a young woman dressing up as a vintage scream queen, seemingly in preparation for a night out. But it’s soon revealed that she’s “attending” a sci-fi movie marathon with her boyfriend and cat. The spot tries perhaps a little too hard to be cool, but one thing it definitely does well is cash in on people’s love of cats dressed up as stuff. I won’t give it away, but it’s particularly adorable.
CLIENT: American Standard
AGENCY
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Writer, Associate Creative Director: Ellie Anderson
Art Director, Associate Creative Director: Michael Rogers
Art Director: Noah Carlstrom
Designer: Andrew Wetzel
Director of Integrated Production: Joe Grundhoefer
Content Producer: Tara DiNicola
Director of Business Affairs: Vicki Oachs
Account Service Team: Maria Reitan
Project Manager: Shannon Gabrick
Senior Project Manager: Jane Williams-Petersen
PRODUCTION
Production Company: Interrogate
Director: Albert Kodagolian
Managing Director/Founder: Jeff Miller
Executive Producer/Partner: George Meeker
Line Producer: Dan Dubiecki
Director of Photography: Adam Frisch
POST PRODUCTION
Edit House: Whitehouse Post London/LA
Editor: John Smith
Assistant Editor: James Dierx and Matt Prouty
VFX House / Online Artist(s): Drive Thru/ Derek Johnson
Telecine: Dave Hussey, Company 3
Audio Mix: Brahmstedt White Noise
Sound Design: Brahmstedt White Noise
Sofya Guterman
MUSIC
“Hula Skirt” from Squeak E. Clean