Listen folks, we love you, but we can’t be everything to everyone, whether it concerns the likes of Mark Taylor, the man who had three stints at Crispin Porter + Bogusky (yes, three) and a brief spell at GSD&M, who parted ways with the MDC-owned agency last summer. In case you didn’t read the post from AdAge, which by the way still hilariously lives in some Mad Men era and/or ranks themselves up with the New York Times –“my exclusive or the highway”–but is even more anachronistic (just fucking be civil, not political), Taylor has now joined up with Energy BBDO as its new chief creative officer.
Anyhow, I digress. Here is a statement from Energy president/CEO, Tonise Paul, who says, “Mark is an amazing talent and we couldn’t be more delighted to welcome him to our Energy BBDO family. When you look at Mark’s work, you will see a history of marketing innovation. With the challenge of increasingly parity products and the opportunity afforded by the constant emergence of new technologies, this is how brands today win. Mark’s work is a collection of big, original ideas that have solved big business challenges. You will recognize it because it was often the first time you saw it done, starting with Subservient Chicken. On top of his track record of great work, Mark is a wonderful guy.”
Taylor will assume his new role on April 7 but until then, Chicago-based Energy BBDO will continue to be led by a group of senior creative directors.