BBDO issued a statement regarding the Pizza Hut review, stating that they’ve chosen not to participate.
“After careful consideration, BBDO has decided not to participate in the U.S.Pizza Hut review.
“For more than two decades, BBDO has partnered with Pizza Hut to help create some of the most famous and effective advertising in the category. From the record-setting successes of the Big New Yorker and Stuffed Crust Pizza, to last year’s launch of Tuscani Pastas, we are proud of helping to make Pizza Hut what it is today — the leading brand in its category.
“We wish them the best of luck in their future efforts.”
This makes three reviews for the pizza+ company — the last was in 2006 and previously 2001. With the launch of their Tuscani brand last year things seemed better, but the market disruption didn’t help (anyone). We aren’t sure how “The Hut” played in, but many of you were totally against the modified moniker. AdWeek has more on the participating agencies, which apparently include Saatchi & Saatchi, The Martin Agency, McCann Erickson, Merkley + Partners and Kirshenbaum Bond Senecal + Partners.