AdAge, MediaWeek, MediaPost Ride Upfronts Like it’s Last Chopper Out of Saigon

By Matt Van Hoven Comment


You may not have noticed, but everyone and their mother is trying to capture some of that ad money coming out of the upfront season, which is just beginning. Upfronts are an incredibly important time of year for TV newtorks and cablers mostly. But AdAge, MediaWeek and MediaPost have done their part to leech onto the events &#151 by hosting upfront-related conference. They’re hoping that while TV and ad folks are in town, they’ll pony up some cash to learn, as Parker put it, “shit they should already know.”

Here’s the run-down. Including a funny comment about the AdAge event we found on Twitter. Apparently, the thing is a bit white-washed (see image). The speaker list is fairly diverse, though.


1. MediaPost:

Cost: Standard Price; Members $595.00; Non Members $695.00; On-site Registration Price: $795.00

Description: “MediaPost’s 2009 Outfront conference is the premier event focusing on television’s most important event. This conference places the 09 upfront buying market in context with the overall media mix, allowing media buyers and planners to enter the traditional TV and digital video upfront with their eyes wide open.”

2. AdAge:

Cost: $295 per person or $2,450 for a table of 10.

Description: The original Upfront event. Still the most relevant. Miss it at your peril. You need answers to the tough questions in order to make the right decisions and perform your job most effectively…and you will get them at the Upfront Summit.

3. Mediaweek:

Cost: Pre-Registration through January 31, 2009: $299; Early Bird Registration February 1-February 28, 2009: $399; Regular Registration Beginning March 1: $449; Onsite Registration: $499

Description: With the upfront selling season fast approaching, the Mediaweek Upfront is a must-attend event for agency media buyers and planners, chief marketing officers and brand marketers, TV executives and sales reps, as well as any analysts covering the media segments.