Here’s an interesting take on the endless “how to sell men’s underwear” conundrum via ACW Grey Tel Aviv.
Disclaimer: Hailing from south of the Mason/Dixon, we are all too familiar with the effects humidity may have on our nether regions–and the Grey team made sure to remind Israeli men that it understands, too.
“Your entire body feels the way your balls feel” probably wouldn’t make for the snappiest tagline, but it did get our attention. And we appreciate the convenient egg metaphor since no one wants to see a pair of oversized testicles walking down the street (at least not anyone we know).
They didn’t really cover the itch part, though…can someone translate that into Hebrew for us?
Agency: ACW Grey Tel Aviv
Executive Creative Director: Tal Riven
Creative Director: Idan Regev
Copywriter: Kobi Cohen
Art director: Karin Gross
Client manager: Anat Leventon
Supervisor: Michal Itzhaki
Account manager: Sapir Sadras
Planner: Omri Gitter
Producer manager: Meital Tzoref
Special Projects Producers: Galit Siman-Tov
Photographer: Roy Bar-Shira
Production Company: Bold
Video Editor: Denis Dvorin
Sound: Signal Music & Sound Ideas
Original Music: Roy Dotan
Narrator: Aviram Sharon