What makes a great story? Start with an old person fondly rehashing their adventures, then try having that story acted out by adorable little kids. Throw in “sky jumping,” some honest American values, a couple fake moustaches, and you’ve got Firstborn’s new campaign for Fidelity Investments.
“You can sit and do nothing,” Marian Barnett–the 91-year-old skydiver in question–says. “But if I sit and do nothing, I’m bored. I’d rather save my money and jump out of an airplane again. That’s more fun.”
Marian is the first subject in Fidelity’s “Saving Stories,” a series that aims to show people investing is doable and rewarding. In turn, the Saving Stories are part of Fidelity’s Personal Economy center, a site that helps people take control of their finances.
Though the video runs a little long (do you have 5 minutes for an ad?), Firstborn perfected the buzzword of the season: storytelling. Marian’s spunky spirit, the creative imagery associated with her tale, and its ultimate happy ending/moral make me want to start a jar of nickels. I’ll be curious to see how Firstborn follows up with their next Saving Story.
Credits after the jump.
Client – Fidelity
Campaign – Personal Economy
Title – Saving Stories
Agency – Firstborn
Creative Director – Adam Rubin
Executive Producer – Alex Krawitz
Director of Strategy – Eugene Chung
Director of Client Engagement – Jason Rosenfelt
Senior Studio Producer – Will Russell
Senior Producer – Chris Grey
Production – Partizan
Director – Jeremy Konner
Executive Producer – Matt Tucker
Producer – Ross Girard
Line Producer – Brian Turner
Post-Production – Firstborn
Editor – Jess Carfield
Assistant Editor – Katharina Glanz, Phil Mansfield
Colorist – Jess Carfield
Compositing – JR Schmidt, Jordan Carroll, Hee Sun Kim
Sound Design – Brett Swanson
Audio Mix – Brett Swanson