72andSunny has unveiled a rather minimalist new campaign for Square, Twitter co-founder Jack Dorsey’s mobile payments company.
The campaign is made up of 15-second spots, each of which begin with a dual colored screen with text on each side representing a merchant and a customer, followed by a card swiping through Square Register. In “Surf Instructor” (featured above), for example, the left-side of the screen reads “Dude,” while the right side reads “Little Dude.” The card is swiped through the Square Register on the right side of the screen, followed by a short scene of an enthusiastic young surfer in training. All of the spots follow this basic formula, demonstrating the kind of small business transactions Square’s product can open up for people in a simple, easy to understand way that perfectly matches the campaign’s message about the simplicity of using Square. Check out “Stylist” below to see a shih tzu getting a haircut, and stick around for “Designer” after the jump.