360i has issued a new “#StartBetter Manifesto” for Clinique, with a new 60-second video asking viewers to “Start something. Start better.”
The new spot uses simple visuals to convey its inspirational message, its sequence using only shape, line, and type. 360i’s manifesto seems to be catching on, as the video has garnered over 600,000 views since launching on May 20th. The simple approach has also led to a wealth of interpretations from users across Twitter, Facebook, and Instagram. You can check out the “#StartBetter Manifesto” above, and stick around for full credits after the jump.