180LA Salutes Rock Balladry/R&B in Sony Promo

By Inocul8tor Comment

To create awareness and excitement for Sony’s new in-dash A/V navigation systems with TomTom technology, 180LA brings us a digital campaign that includes two music videos (one rock-themed, seen above, and another R&B-based after the jump) featuring a mash-up of music and navigation. Directed by Grammy Award Winner, Trish Sie, I kind of love these. They’re funny, they acknowledge the annoyance of not knowing where you are, and the casting is spot on. Also, I dig that one of the videos is set in LA as anyone who’s driven there knows what a fuckmare it is to get around.

Gavin Lester, creative director at 180LA says, “The videos target 22-49 year-old women and men who take their digital music everywhere but are looking for a dependable, quality way to play their music and videos in the car.”

Credits and R&B video after the jump

Campaign: AVN
Rock Ballad and R&B
180 Los Angeles

Agency: 180LA
Executive Creative Director:  William Gelner
Creative Directors:   Gavin Lester, Ari Weiss
Copywriter: Laura Mulloy
Art Director: Amy Servidea
Executive Producer/Managing Partner:  Peter Cline
Producer:  Dave Stephenson
Digital Producer:  Daniel Laiblin
Group Account Director:  Kelli Stam
Account Manager: Mike Slatkin

Production Co.:  Bob Industries
Director:   Trish Sie
DP: Andy Kebo
Executive Producer: T.K Knowles
Executive Producer: John O’Grady
Executive Producer:  Chuck Ryant
Producer: Diane Castrup