WXIA Names Carol Fowler its Director of Content

By Kevin Eck 

Carol Fowler has been named director of content for Atlanta’s Tegna owned NBC affiliate, WXIA.

Fowler will oversee the day-to-day operations of the news department and will report to president and general manager Kristie Gonzales.

“We are delighted to welcome Carol to Atlanta,” said Gonzales. “During her more than 25-year career, Carol has led large market newsrooms to new heights. With her digital acumen, she has successfully created innovative newsrooms that serve the local community, no matter the platform. She is a strong believer in teamwork and her unwavering dedication to inclusive journalism is evident in her team’s award-winning work in St. Louis. We are thrilled to have a leader of her caliber in Atlanta.”


Since 2019, Fowler has led the content strategy at KSDK in St. Louis. Before joining KSDK, Fowler was senior vice president of digital news products at the Chicago Sun-Times and led the paper’s expansion of digital news products in areas like political, food, and neighborhood profiles. In 2014, she founded KloboMedia. She’s also served as vice president and news director at WFLD (Fox) and WBBM (CBS) in Chicago.

She began her television career on camera, as a political reporter and Illinois capitol bureau chief for WCIA in Champaign, Illinois. From there, she moved to Chicago as a newscast producer at WLS (ABC), then managing editor, assistant news director, and news director at superstation WGN where Fowler helped launch its long-running, successful WGN Morning News.

“It’s an honor to join 11Alive in this leadership role,” said Fowler. “Our goal is to create and support a newsroom environment that brings out the very best in every journalist, all with a clear understanding of our purpose as a news organization. Reporting stories that are top of mind and highly relevant to the lives of our diverse Atlanta audience will be at the core.”