WTTG Leads in Social Media in Washington D.C.

By Stephanie Tsoflias Siegel 

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WTTG, the Fox owned station in Washington D.C. is still the station to beat in the social media rankings though the race is tight among four stations in the market. WJLA, the Sinclair owned ABC affiliate moved up to second place due to a 16% increase in engagement compared to 30 days prior.

WTTG had a 28.8 overall Share followed by WJLA with a 26.6 overall Share, WRC, the NBC owned station had a 23.0 Share and WUSA, the Tegna owned CBS affiliate with a 19.2 share.

Overall, engagement was up slightly in the market over the last 30 days compared to the 30 days prior, with three of the five stations Share Rocket tracks in the market increasing in engagement and two declining.

On Facebook, WTTG held the lead. The top individual on Facebook was WRC anchor Angie Goff, who had a 2.83 Share on the platform by herself, averaged more than 660 engagements per post, and has nearly 200,000 followers.

On Twitter, WJLA took the lead moving from 3rd to 1st place. The majority of WJLA’s Share on Twitter was driven by reporter Sam Sweeney and meteorologist Steve Rudin.

Goff led the way among individuals after generating more than 171,000 total engagements on social media in the month. Sweeney was second thanks to his big month on Twitter, where his audience grew by +58.9% in the last 30 days. Annie Yu was second in the market on Facebook and Instagram as well as eighth on Twitter, and generated nearly 70,000 total engagements.

Of the top 10 individuals in the market, three work for WTTG, three work for WJLA, three work for WRC, and one works for WUSA.

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