Indianapolis Business Journal
With more tumult in local television news ratings than there has been in a decade, ad buyers said this November sweeps period has the potential to significantly affect stations’ ad rates–and financial fortunes–for 2011.
If the November viewer numbers tabulated by New York-based Nielsen Media Research are close to the sweeps periods in July and October, the market’s leader, WTHR-TV Channel 13, could see demand for advertising during its newscasts decrease. For a station that has been the perennial local TV news ratings leader, the shift in power could be quite a jolt. More…
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