WSB GM Ray Carter to Leave Station in March

By Kevin Eck 

Ray Carter is retiring as vice president and general manager of Cox Media Group’s Atlanta ABC station WSB, effective March 31.

The press release about the move said he is “accepting his calling to lead the California Modesto Mission within the Church of Jesus Christ of Latter-Day Saints.”

“Ray is one of the most impactful leaders in our industry. He brought an overwhelmingly positive energy to our business and deep passion for people and community he serves,” said Dan York, CMG’s president & CEO. “At the same time, he’s been an advocate for the value of local news and investigative journalism and the important impact of local broadcasting.”


Carter has worked as a producer, reporter, anchor and then news director at several stations before being named vp and gm of the CMG station in Pittsburgh. He then became regional vice president over five CMG stations before being named in 2019 as vp and gm of WSB.

“I’m proud of what we’ve been able to accomplish as a team and the difference we’ve made for those we serve in and around our communities,” Carter said. “And let me be clear – this was absolutely always a team effort and a testament to what a group of people can do when they are focused on a shared purpose and reason for serving.”

“Ray is a terrific leader and strong ambassador for CMG and our industry,” York said. “As importantly, he’s a genuine, authentic and outstanding person. He lives what he believes, believes what he lives, and he’s a shining example of what true servant leadership is all about.”