Hearst announced Tuesday that Branden Frantz, general sales manager at Orlando NBC affiliate WESH, has been named general manager at WLWT, the company’s NBC affiliate in Cincinnati.
Frantz replaces Richard Dyer, and begins in his new role January 1. “Branden is a next-generation executive who has delivered record levels of performance during his tenure at WESH, leading our sales team to new heights in both television and digital revenue,” said Hearst Television president Jordan Wertlieb. “His proven record of success, coupled with his homegrown passion for Cincinnati and Ohio, makes Branden the ideal successor to Richard, who has led and helped grow WLWT over the last 14 years.”
“My time at Hearst Television has been an incredible and rewarding journey I expected to continue through the rest of my career,” Dyer said. “I only depart to pursue a unique opportunity in my hometown of Washington, D.C. I will be forever grateful for the privilege of having been a steward of WLWT and for the wonderful teammates whose hard work created success we can all be proud of. I know Branden will lead this group to even more success.”