Jackson, Miss., NBC affiliate WLBT and its parent company, Gray Television, are hosting what they’re calling a Gray Day of Giving today.
The effort is a televised donation relief drive to raise money for survivors of the recent tornadoes in the Mississippi Delta.
Gray stations in Alabama, Louisiana, Tennessee, Arkansas, and Mississippi will join in the relief drive efforts organized by WLBT. WLBT and Gray are making a $25,000 donation to jumpstart the donation efforts.
The National Weather Service confirmed a total of seven tornadoes swept through parts of Mississippi and Alabama on March 24, claiming multiple lives, destroying homes, and displacing hundreds.
One tornado was recorded as an EF-4 with wind speeds up to 170 mph. Other affected areas experienced EF-3 and EF-1 tornadoes.
“Immediately following the tornadoes, we knew we had to organize a donation relief drive,” said regional vice president and general manager Ted Fortenberry. “Mississippi has been hit with a lot of tornadoes over the years, but this is definitely one of the worst I’ve ever seen.”
Gray said that one hundred percent of donations go towards the Salvation Army relief efforts for Mississippi.
You can donate by clicking here or by texting MSTORNADOES to 51555.