WJLA Site Ends Ad-Serving Relationships

By Andrew Gauthier 

Lost Remote

The D.C. news site TBD.com, which is the online arm of WJLA-TV, announced today that it will stop serving ads on partner blogs in its community network.

“We have heard many enthusiastic accounts about how TBD links have boosted the traffic of network members,” explained an email to the partner publishers. “Unfortunately, the advertising aspect of the network has not taken off as effectively as the traffic and linking relationship.”

TBD has been serving ads on about 25 percent of the 200+ blogs in the community network, and the email promised that TBD remains committed to the network model and is exploring “new approaches to sales in the network.” More…