WITI GSM Mike Neale to Retire from the Milwaukee Station After 27 Years

By Kevin Eck 

WITI general sales manager Mike Neale will retire from the Milwaukee Fox owned station in June, after 27 years.

“I’d like to thank Mike for his years of dedication and leadership as GSM at WITI,” said station senior vice president and general manager, Glenn Berk.

The retiring Neale joined WITI in 1997, first as local sales manager, then in November 2001, he was promoted to vp and gsm.


“It has been an honor and a privilege to work with so many great clients, teammates and leadership for the last forty years especially being a contributor to an amazing journey at WITI/FOX6,” said Neale. “I am grateful to everybody that has been a part of my professional life. Thank you. It has been an awesome ride!”

The station named Bob O’Neil as his successor. The station also said that national sales manager, Stu Swaziek will be promoted to sales manager and take on additional responsibilities, including overseeing the local account executive team.

O’Neil has been the local sales manager at WITI since February 2002.

“I am thrilled for the opportunity to become WITI’s next General Sales Manager and looking forward to leading our outstanding sales team to continued success while leveraging our products and strengths to drive growth, and forge successful partnerships,” said O’Neil.

Swaziek has been with FOX 6 Milwaukee since July 2000.

“For nearly two decades, I have been part of Milwaukee’s most steady and successful sales management team. In my new role, I am excited to build on this success and pour my energy into leading our fantastic local sales team,” said Swaziek.

“The fact that we are able to promote from within, not one, but two of his Sales Managers, is truly a testament to the impact he has had here at FOX 6,” said Berk. “Bob and Stu are veterans in sales who are well positioned for a seamless transition and will use their expertise to lead this sales team to new heights.”