With Some Help from Hurricane Irene, WNBC Launches 5 p.m. Newscast Two Weeks Early

By Merrill Knox 

WNBC has launched its 5 p.m. newscast a few weeks earlier than planned thanks to Hurricane Irene, FishbowlNY reported today.

The station — which announced plans to resurrect a 5 p.m. newscast in June — added an hour of news in place of “New York Live” last week as part of continuing coverage on Hurricane Irene. A WNBC spokesperson tells FishbowlNY that the station, which had slated the newscast to begin on September 12, did not want to lose momentum in the interim few weeks.

Read more at FishbowlNY.