With Political Ads Down, Sinclair Lowers 3Q Expectations

By Andrew Gauthier 

Television Broadcast

Sinclair Broadcast Group said third-quarter net broadcast revenues were likely to come in at the low end of its previously forecasted range. The results were revised on weaker than expected political revenue and a decline in paid and religious programming.

Sinclair said revenues likely would come in at the low end of its Aug. 4, 2010 guidance, which anticipated growth in the high teens to low 20 percent range compared to 3Q09.

“Paid and religious programming, which has been down all year, has yet to pick up as expected,” said Sinclair’s executive vice president and chief financial officer, David Amy. More…