With Instability, More Local Talent Staying Local

By Andrew Gauthier 

Broadcasting & Cable

KA KE Wichita anchor Jeff Herndon seems like a logical candidate to move out of DMA No. 69 on the way to bigger things. Talent scouts say Herndon, who anchors the 4 p.m., 6 p.m. and 10 p.m. news for the Gray Television station, has the sort of appeal that would play well on a larger stage: smooth on the set and in the field, natural delivery, appealing looks and voice.

Herndon, who’s 34, turned down a job with a network-owned station in a Top 5 market a few years ago. He won’t rule out a move in the future, but for now he says he’s more than happy to work in his hometown market, for managers with local roots, and for a company that has been able to avoid furloughs and bankruptcy amidst the miserable local TV economy the last few years. More…