Columbia, S.C. NBC affiliate WIS announced changes to its Fall 2023 television lineup last week including the addition of two new half-hours of locally produced programming.
WIS is adding a 7:30 p.m. weeknight newscast along with the show Soda City Living weekdays at 11:30 a.m. Soda City Living is a spin-off of Soda City Live, which has aired weekdays at 3 p.m. since February 2022.
“We are excited to continue investing locally,” said WIS vice president and general manager Robby Thomas. “These new shows and the jobs they create allow us to tell even more great stories throughout the Midlands.”
The addition of Soda City Living at 11:30 a.m. aims to connect the viewing audience with local businesses and experiences in the community. This move follows the success of Soda City Live over its first year on air and demonstrates the increasing audience demand for locally crafted lifestyle content.
WIS also adds new shows from parent company, Gray Television: Weekdays at 11 a.m., Investigate TV+ will be hosted by Lee Zurik and Tisha Powell with a focus on stories from Gray TV stations from around the country. At 2 p.m., Local News Live replaces The Kelly Clarkson Show, showcasing the top stories from across the country from the perspective of local newsrooms and giving viewers a broader scope of national coverage with local impact.
The programming schedule changes will begin in early September.