KCRA-KQCA in Sacramento, Calif., is stepping up like many stations across the country to raise hundreds of thousands of dollars for a local food bank.
The stations, along with the Sacramento Food Bank and Family Services, raised $763,377 in less than 24 hours.
It was a virtual telethon held on April 23. That money will provide 3.8 million meals for area communities.
“Once again Northern Californians generously donated to help their community during our virtual food fundraiser,” said KCRA 3 and KQCA My58 president and general manager Elliott Troshinsky. “I am very proud that we were able to help Sacramento Food Bank and Family Services raise desperately needed funds to help our neighbors.”
“Since Covid-19, we’ve more than doubled our output. As we look to the future and consider the sustainability of our organization, we’ve needed to come up with creative solutions to continue to feed our community, long after this crisis is over,” said Blake Young, president and CEO of SFBFS. “This partnership to raise this money with KCRA has been a blessing and we’re incredibly grateful to them. They understand our mission and deeply care about our community and we couldn’t thank them more.”
This isn’t the first station to hold a virtual telethon for Covid-19-19 relief. Stations across the Austin, Texas, market held a fundraiser to raise money for people impacted by the economic impact of the pandemic.