Viewers of Univision’s local stations will now have a chance to Netflix and chill without paying a subscription fee.
The Spanish-language network signed a deal with Netflix to air the first season of its Golden Globe nominated show Narcos. Univision says the show will begin airing in the lead up to the launch of Narcos’ second season.
“No other media company understands Hispanic American audiences like Univision and this promotional partnership speaks to our ability to reach and engage our growth consumer with unmatched scale and depth,” said Randy Falco, president and CEO of Univision Communications Inc. “We are pleased to work with Netflix and leverage Univision’s unique reach and deep connection with our audience to introduce millions of our viewers to their ground-breaking series.”
The news was announced at this morning’s upfront event for advertisers, which TVSpy attended. Univision has 59 owned and operated stations in the U.S., several of which were recognized at the upfront. Stations in New York, Los Angeles, Miami, Dallas and Houston all have #1 newscasts in their markets among both English and Spanish-language stations.