TV Is Hot in Cleveland, Cold in San Francisco

By Kevin Eck 

The next time someone from the San Francisco Bay Area tells you they don’t watch TV, believe them.

Nielsen released a report showing how much time viewers in the top 25 U.S. markets spend watching live and time-shifted TV. The overall data shows adults 25 to 54 in 24 of those top 25 watch more than three hours of live TV per day.

Cleveland viewers watch the most, with an average of 4 hours and 42 minutes a day, followed by Baltimore (4:38), Detroit (4:37), Pittsburgh (4:31), Philadelphia (4:30) and St. Louis (4:20). The market with the least amount of time watched was San Francisco, where viewers only watched a average of 2:45 minutes of live TV a day.


watching TV time

One part of the survey also showed that 78 percent of adults 18 to 34 who are registered to vote in their district of residence watched broadcast TV within the last week and 49 percent of those typically watched local news.