William Ammerman has been named Tribune Broadcasting’s VP of Programmatic and Data Driven Revenue.
This new job was created by Tribune to “have responsibility for maximizing revenue opportunities through programmatic direct, private exchanges, and yield optimization on mobile, desktop, and video.”
Ammerman comes to Tribune from Capitol Broadcasting’s New Media Group where he was the general sales manager. Before that, he was president of DVD Marketing.
“With 42 TV stations in 33 markets, Tribune’s scale represents a tremendous opportunity to build a programmatic advertising presence,” Ammerman said in a statement. “I am honored to be part of this team and look forward to building a data-driven revenue stream for such a respected organization.”