Time Warner Cable Rebranding News Stations

By Andrew Gauthier 

The New York Times

In Albany, Syracuse, Rochester and other areas of upstate New York, Time Warner Cables disparate local news channels all have a new name: Your News Now.

In the past year, the company quietly introduced the new name for the channels, reflecting the fact that they are increasingly sharing segments and production staff members. NY1, in New York City, is the companys only channel in the state not affected by the name change.

Time Warner Cable is now taking the name beyond New York, too, first by rebranding News 8 Austin in Texas. More…