Telemundo Station KVEA Beats Univision’s KMEX For the First Time in 27 Years

By Aneya Fernando 

telemundoLos Angeles Telemundo station KVEA is celebrating a huge accomplishment: finally beating Univision rival KMEX in the ratings.

According to Nielsen data, “Noticiero Telemundo52″ at 11:00 p.m. was the most-watched local program for adults 18-49, regardless of language, during September 2014.

“Securing the No. 1 spot in our market for this key demographic at 11:00 p.m. and regardless of language – for the first time in 27 years – confirms that we are delivering our viewers the local news and information they want,” Celia Chavez, president and general manager of KVEA, said in a statement. “We have a dynamic news team that works passionately to provide our viewers with the information they need and we will continue to deliver live, local breaking news and aggressive weather coverage for the communities we serve.”

The show averaged a 1.4 rating (107K impressions) for adults 18-49 and averaged a 36 percent audience share among all other Spanish-language stations in the market in this time frame.

The last time KMEX was knocked off the #1 spot at 11:00 p.m. (among adults 18-49) was October 2011.

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