Telemundo Announces New GM Roles at Texas Stations

By Kevin Eck 

Telemundo has announced changes in leadership at two of its owned Texas stations.

Jose Flores, currently the president and general manager of Telemundo 40 (KTLM) in McAllen, Texas will expand his role to include oversight of Telemundo Houston.

Patricia Buchanan will vacate her role as vice president of sales for Telemundo Houston (KTMD) to become the new president and general manager of Telemundo 60 in San Antonio (KVDA) and Telemundo Nuevo México (KASA).


Since being named gm of KTLM in 2014, Flores oversaw the station’s transformation into a multi-platform local news operation.

Buchanan has more than 30 years of management and sales experience with Telemundo stations, including as vice president of sales for KTMD since 2019 and as KASA’s sales lead since the station launched.

At KTMD and KASA, she directed the strategy behind the stations’ cross-platform and bilingual sales expansion through NBC Spot On. Over the past three decades, she has held various sales roles with increasing responsibility at Telemundo Los Angeles (KVEA) and KNBC in Los Angeles, eventually working as the director of Business Development for both stations. She was also Telemundo Station Group’s Los Angeles-based director of sales and has also worked as an account executive at Telemundo Network.