Carrie Hofmann has been named president and general manager of Tegna’s CBS affiliate in Columbia, S.C., WLTX, effective October 2.
Hofmann has been news director at Tegna’s NBC affiliate in Charlotte, N.C., WCNC, since since 2020.
“Carrie not only brings an extensive content background to this position but embodies the inclusive leadership and commitment to community service that are true strengths of WLTX,” said Richard Dyer, senior vice president for media operations for Tegna. “She’s a proven team leader with strong interpersonal and communication skills that allow her teams to thrive. She’s passionate about engaging audiences and communities in innovative ways and has a track record of growing news brands.”
“I am honored for this opportunity to build on the strong foundation WLTX has created during the past twenty plus years,” said Hoffman. “Viewers’ needs are constantly evolving, and our challenge is to meet them with what they need on whatever platform they choose.”
Before joining WCNC, Hofmann was news director at KSHB in Kansas City. She also worked as assistant news director at WCNC from 2011-2013. Earlier in her career, Hofmann was producer and executive producer at KMGH in Denver, before being promoted to assistant news director. Prior to KMGH, she was producer at WTMJ in Milwaukee. She began her career at KSAZ in Phoenix as an assignment editor.