Tampa’s WFLA Extends Morning News to 4:30

By Andrew Gauthier 

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The Tampa Tribune

NBC affiliate WFLA, Channel, will expand its “News Channel 8 Today” weekday morning newscast by a half-hour beginning Sept. 20, station officials announced today.

The newscast also will be adding a second anchor to the morning team that includes anchor Rod Carter, traffic reporter Alicia Roberts and meteorologist Leigh Spann.

The expanded morning block of news will begin at 4:30 a.m.

WFLA News Director Don North says there is a growing audience for early morning news.