ABC Affiliates | ShopTalk | TV Biz Sarasota’s WWSB Names Steven Soldinger VP-GM By Merrill Knox on Oct. 13, 2011 - 5:52 PM Steven Soldinger has been named vice president and general manager of WWSB, the ABC-affiliate in Sarasota, FL. His appointment is effective immediately. Soldinger replaces Jeff Whitson, who left the station in August to be the vic ...