View Post NBC Affiliates | ShopTalk Hearst Makes Changes to WBAL and WGAL Creative Departments By Kevin Eck on May. 1, 2014 - 3:26 PM Hearst has promoted from within to head up the creative departments at two of its owned stations. John Baldwin has been named creative services director for Baltimore NBC affiliate WBAL. He moves over from WGAL, the Hearst owned N ...