Subscriptions, Ratings Rise for Premium Cable

By Andrew Gauthier 

The Wrap

It’s not just “True Blood” that has bite. So do “Entourage,” “Hung” and “Nurse Jackie.”

Indeed, as ad-supported media goes up in flames, the premium cable networks are on fire.


Somehow, they’re growing.

Showtime added 674,000 new subscribers in the first quarter of this year, at a time when the TV ad market was down double digits and the major broadcast networks were laying off staff, according to data just released by Kagan Research.

HBO added 35,000 subscribers during the same period, while Starz brought in another 380,000. All three networks were up in the fourth quarter, too. More…