Media General has named Steve Lavin to replace retiring WBAY GM Don Carmichael.
Lavin is the station manager/general sales manager for the Green Bay, Wisc. ABC affiliate.
Lavin started at WBAY in 1996 before leaving in 2000 for WEAU in Eau Claire. He came back to WBAY in 2005 as GSM.
“We are delighted to name such a talented and experienced broadcaster as Steve to be our new General Manager at WBAY,” Deborah A. McDermott, SVP of Broadcast Markets for Media General said in a statement.