Spectrum Networks today announced the launch of a Spectrum News CTV app for Roku and Apple TV, a compliment to the Spectrum News mobile app the company launched in 2020.
The new CTV app provides Spectrum customers access to Spectrum local news from its 30-plus local TV news outlets, as well as original news content created exclusively for the app. The new local news app, like the mobile app, is free to anyone for a 30-day trial, after which it will be available to all authenticated Spectrum customers at no additional charge – including Spectrum internet-only customers.
The app features the live streams of all of Spectrum’s local linear TV news networks; curated VOD content, including local news updates and major headlines; and full episodes of Spectrum News specials. The connected local TV news app also features exclusive on-demand national news updates that provide local context on nationally relevant news and headlines of the day.
Spectrum says its Spectrum News mobile app has achieved 2.3 million downloads since the 2020 launch. With that in mind, the decision to create a news app for CTV seemed like a natural next step.
“We understand the vital role that local journalism plays in building strong and thriving towns, cities and states, and our recent Spectrum News/Morning Consult poll demonstrates that the vast majority of Americans trust local news,” says Spectrum Networks evp Mike Bair. “We also know that people get their local news in different ways, and on different platforms. As news consumption habits have evolved over the years, so, too, has our journalistic model. We continue to seek innovative ways to strengthen democracy through objective local journalism, ensuring our news and reporting is accessible – available to people when and how they prefer to consume their news.”