Sinclair Broadcasting Group has named Scott McBride general manager of its ABC and FOX affiliates in Champaign, IL, WICD and WCCU.
“Scott’s success in operating an ABC/FOX combination, along with his 33 year of television experience working in creative services, news and sales, is the perfect complement towards the stations being successful and meeting the needs of the Champaign/Urbana community,” said COO of Sinclair’s television group Steve Marks.
McBride, who will also oversee the sales team at CW affiliate WBUI, comes to WICD-WCCU from Sinclair’s ABC and FOX affiliate in Savannah, GA, WJCL-WTGS. Before that he was the vice-president and general manager at WACH in Columbia, SC. He was also the general sales manager at KOLD in Tucson, AZ, and creative services and new account executive at KSBW in Salinas, CA.