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Sinclair Broadcast Group is going to start producing original programming.
The station group announced it’s launching the SOP, or Sinclair Original Programming division which will create and develop entertainment content as well as infomercials and direct response commercials. Sinclair said the content will initially be developed for its CW and MyTV affiliates and will run during prime time and weekend afternoons.
The division will be led by Arthur Hasson who is being named COO of Sinclair Original Programming. Hasson will continue to work as GM of WHP, Sinclair’s Harrisburg, PA, CBS and MyNet affiliate and CW affiliate WLYH.
By developing original content in connection with talented program producers, we can provide cost effective, flexible projects that can be readily monetized,” Hasson said in a statement. “In addition, we believe there is potential to distribute shows beyond our platforms both domestically and internationally. From the creative side, our large footprint of stations allows us to test concepts and talent efficiently.”