Seattle’s KING Feels the Olympic Pressure

By Andrew Gauthier 

The Seattle Times

If you’re the local NBC affiliate and the Winter Olympics is just 150 miles north, the pressure is on.

For KING-5 TV, the Vancouver Olympics are a local story hitched to the massive network output each day. NBC bet $820 million on the U.S. rights to the Games.


Peter O’Connell is the man in charge of KING’s coverage. The station is spending about $250,000 for a staff of 25 to provide that local angle. It’s not millions of dollars, but in tight economic times, it’s plenty.

And each day, O’Connell carries some indispensable items for a project he began working on nearly seven years ago More…