Lisa Moore has been promoted to station manager at Scripps’ NBC affiliate KSBY in San Luis Obispo, Calif. As station manager, she will help with day-to-day operations and lead sales.
Moore has been the senior director of sales at KSBY since 2022 and will continue in this role in addition to being station manager.
Moore first joined in 2000 as an account executive, then became a local sales manager and internet director. She left KSBY for three years in 2015 to work in sales with another San Luis Obispo station, before returning in 2018.
“Born and raised on the Central Coast, Lisa comes to this new role having built her career here,” said Dean Littleton, senior vice president of local media for Scripps. “Her wealth of knowledge about the market, combined with her leadership skills, make her the ideal person for this role.”