Sarasota Station Hires Creative Services Director

By Kevin Eck 

Gayle Beatty has been named Creative Services Director at Sarasota, Fla. ABC affiliate WWSB.

“Gayle is a creative visionary with a proven track record of building television station brands in large markets,” said Jeff Benninghoff, WWSB gm and vp of Broadcast. “Gayle will be a valued member of our leadership team and her expertise in strategy and graphic design will help WWSB continue to serve our audiences as Sarasota’s number one source for news and information.”

Beatty was promotion manager at WFTS in Tampa. She’s also worked in Houston, Texas and Wichita, Kansas.