San Diego Telemundo Station Gets New VP of Sales

By Stephanie Tsoflias Siegel 

Sabrina Lopez will step into her new role at Telemundo 20 in San Diego June 1.

As the vice president of sales, Sabrina Lopez will be responsible for developing and implementing all local and national sales strategies across platforms at the NBC-owned station.

“Sabrina is a strategic sales professional who is deeply familiar with our Telemundo brand and is the right sales leader that Telemundo 20 needs,” said president and general manager, Richard Kelley. “I am excited for Sabrina to join our San Diego team to help us maximize opportunities with advertisers and connect them with our Spanish-speaking audiences.”

She brings more than 16 years of experience. She as held sales positions with NBCUniversal Owned Television Stations and Telemundo stations in Denver, Chicago and New York.