Rumor: Google In Talks to Acquire Brightcove

By Andrew Gauthier 

ReadWriteWeb

According to a tweet by Mark Glaser from PBS’s MediaShift, Google is in talks with the white-label Internet video provider Brightcove and wants to acquire the company for up to $700 million. Brightcove’s customers include a large variety of large enterprises such as The New York Times, Showtime, Universal Music, AMC, AOL, and the Weather Channel. If this rumors turns out to be true, this acquisition would easily turn Google into the dominant commercial Web video provider.

While Brightcove started out as a consumer video service, the company’s half-hearted attempts at convincing consumers to host their videos on Brightcove.TV came to an end when Brightcove shut down that site in November 2007. Last November, Brightcove also shut down its free Brightcove Network, which featured content from roughly 40,000 publishing partners. More…

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