St. Petersburg Times
The ads have run for a while now, touting CBS affiliate WTSP-Ch. 10 as featuring the Tampa market’s most accurate weather forecasts based on an analysis from an “independent company” which “researched every station in town.”
But the company which performed the analysis, Arizona-based WeatheRate, did not include area cable newschannel Bay News 9, which has made its “weather on the nines” forecasts a central part of its programming and brand.
The slight has left some folks at Bay News 9 questioning the accuracy of WTSP’s commercial and WeatheRate’s analyses. More…