Report: WOFL Takes The Lead In Orlando Social Media Rankings

By Stephanie Tsoflias Siegel 

WOFL is leading in the social media ratings race in Orlando thanks to Facebook.

The FOX-owned affiliate surpassed WFTV with a 42.37 share in the past 30 days. In January, TVSpy reported the Cox-owned ABC affiliate held first place.

According to a Share Rocket report, WOFL’s Facebook page was responsible for 93% of engagement in the last 30 days.

WFTV anchor Jorge Esteves was the individual social leader in the market with a 3.18 Share. He averaged more than 465 engagements per post on his Facebook page over the last 30 days.

WESH, the Hearst-owned NBC affiliate led on Twitter with a 36.22 share.  WFTV was number one on Instagram in part because of anchor Martha Sugalski.  Her posts pulled in a 35.94 share.

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