Report: Political Ad Spending Up 25%

By Andrew Gauthier 


Midterm elections look to lift political advertising for television stations by 25% over four years ago.

Media researcher SNL Kagan says total political ad spending will top $2.5 billion. Those pure-play TV station groups publicly traded companies will get some $300 million overall.


Of those companies, Sinclair Broadcast Group, which has the largest footprint of all TV pure plays, with 24 full-power stations and an estimated 11.1 million TV homes, will profit. Many of its stations are in 16 states with highly contested elections. More…