MediaPost
Bravo’s “Real Housewives” franchise is heading into syndication. The series brand featuring the exploits of wealthy women from Orange County to Atlanta will run weekdays on stations starting next fall.
NBC Universal Domestic Television Distribution said it has signed stations in 60% of the country to air the one-hour show, including NBC owned-and-operated outlets as well as those operated by groups such as Hearst and Sinclair.
All 10 NBC O&Os have picked up the series. So have Hearst stations in multiple top-20 markets, including Tampa and Sacramento.
Barry Wallach, head of NBCU domestic syndication, states that the franchise has the potential to be “a daytime hit” with “strong characters, terrific storytelling and escapism.” More…